Tuesday, 2 December 2008

-Thursday 27 November we have had a group meeting about the conclusion we have to produce for the Research Question (How should owners of well-known brands seek to preserve value in brand identity in virtual worlds?).
In the meeting the following points were discussed:

-How does one write a good conclusion? Miriam brought information and tips on how to write a good conclusion and emphasised the facts that the conclusion is going to be the most important part of the research report and also the presentation. It is the "Grand Finale" of the project, so to speak.

-We discussed some important aspects of our conclusion, for example that we should demonstrate our own understanding and insight that we have gained on the matter, that we must not present any new facts, but that we should draw new conclusions from the facts given earlier, in order to make the report coherent and clearly refer to the subchapters of the report.

-We have planned a group concluding session on Wednesday evening, 3 December, at Marta's place. In this session we will present to each other our own conclusions/recommendations/solutions, and test their relevance and whether they will be adequate for integrating in the final report conclusion.

-We divided the following tasks:
Introduction - Marloes
Sub conclusions - All
Typing of the conclusion text - Marta (with any of our help if necessary)
Typing of the extra chapter "International aspects and harmonization" - Miriam

-Miriam-