How to come up with conclusions

Here is an example for what kind of points you could come up with:

"Brand owners need to re-think how best to maximize the marketing potential offered by a virtual environment that relies on user-generated content"....

Then apply the question: 'So what?' to this statement.

And you start and think for yourself: "Well, the marketing potential offered by a virtual environment is HUGE, because there are 9876575 users from ALL over the world, etc etc. Bla bla and while brands represent lifestyles, interests, attitudes they are just as applicable -or even more- in virtual worlds as in the real world for building brand awareness, and supporting the identity etc. etc blabla"

So, in short:
Write down such a conclusion point, ask yourself the question 'So What?' and try to explain and work the point out to an insightful and surprising idea!

Mr. Savirimuthu's example:
"Brand owners need to re-think how best to maximize the marketing potential offered by a virtual environment that relies on user-generated content"....
Why?
Information society - businesses now have a digital presence
So?
Evidence - of large number of people online
Yes, so?
Online profiling suggest that users are engaged, attention span is fleeting and they all share one thing in common - they engage in user-generated content.
Evidence.
What does this evidence suggest?
Marketing strategy to reflect this trend/population.
Evidence of such a strategy?
Of course - KZero provides a number of case studies.
What are they?
Answer.
I see
What are the implications for TM LAW
Well - TM law has a role. But it has limits.
Why?
Answer.
I see so:"Brand owners need to re-think how best to maximize the marketing potential offered by a virtual environment thatrelies on user-generated content"..
Way forward?
Hybrid strategy (clue: read Kzero and articles I sent).


-Miriam-