Wednesday, 15 October 2008

Today we had our first group meeting. Here a summary of that meeting:

Summary of the meeting on 15 October 2008
1. Assigning parts
• The secretary, Marta, will make notes of the meeting and put them together is a summary. She will also make the weekly report and send this file to Ms Ariens ( N.A.Ariens@hhs.nl)
• Everyone put their files on Blackboard, on the file exchange of our group
• Miriam is the Chair
• Marloes is the treasurer, if someone in the group spends some money on the project they should hand in their receipt to her
• Everyone needs to make their own bibliography of the used sources, this should be done in APA-Style

Assigning sub assignments
The sub assignments to be divided:
a. Identify and discuss the relationship between brands and business models in generating value. In particular, explain both the business and legal conception of brand identity. Marloes
b. Explain the challenges posed by virtual worlds for the traditional business model. (What is the difference between virtual and real world.) Liga
c. Examine the role of Trade Mark Law and End of User Policies, as they are described on sites like Second Life. Marta
d. Describe the types of unauthorised use of well-known marks and analyse their significance for the way brand identity is evolving. Miriam

e. Case studies on 3 virtual worlds. Desislava
• The deadline for this assignments is the 9th of November
• There are three different virtual worlds on which we do research:
 Second life
 Entropia Univers
 The sims, this one is not sure already, we first need to ask Joseph about his opinion

Set dates for tasks of this week
• We will receive a reflection exercise for two resources, and we have to do this exercise somewhere this week. These are the sources:
K. Lardi. Breathing a second life into synthetic worlds. (Deloitte, 2008).
http://www.deloitte.com/dtt/press_release/0,1014,sid%253D17973%2526cid%253D201595,00.html

Congressional Hearing on Online Virtual Worlds: Applications and Avatars in a User-Generated Medium. (1 April 2008).
http://energycommerce.house.gov/cmte_mtgs/110-ti-hrg.040108.VirtualWorlds.shtml (video)

• Marloes will make a plan of action and send this before Friday to all the group members, who can then (maybe) add or change some things.
• Arrange weekly meetings with the supervisor. Miriam
• Maintain weekly correspondence with the assignment provider. We will make a blog for Joseph on which we only put the research progress of the project and not the group progress. We will make that when we start with the research (after the holidays).
• We already have a blog for us and Ms. Ariens.
Every day one person is responsible for the blog:
Monday: Miriam
Tuesday: Liga
Wednesday: Marloes
Thursday : Martha
Friday: Desislava
Saturday: Miriam
Sunday Liga
• before or after the weekly meetings with ms Ariens, we'll also have a group meeting
• 17 November - feedback meeting on individual research work
• 8th of December the research should be finished.
• Do final editing, printing and disk copy of the Research Report. Miriam from 8th to 12 th december
• Hand in the Research Report (12 December)
• Defend the Research Report in a presentation (17 December). Liga and Miriam
• Calculate the estimated costs of these activities. Marloes
2. Individual speaking time


3. Summary of the meeting

Marloes sub assignment A
Liga sub assignment B
Martha sub assignment C
Miriam sub assignment D
Desislava sub assignment E
-->9th november finished

Reflection assignment this week when Joseph sends it
Make an appointment with Ms Ariens ( Marta)
Main contact with supervisor through the blog.
Daily reports - everyone has is own days
17th November - start the main research on the research question
Find and/or make an appointment with a specialist ( marloes)
8th December deadline
12th finished product
17th presentation
4. Questions and final remarks
5. Closure by the chair


The plan of action will be finished coming Friday and then we can start with the research. The meeting has made it all more clear.

-Marloes-