On Wednesday evening 3 December we had a group gathering at Marta's home. Unfortunately Marloes could not attend, for she was sincerely ill. The objective of the meeting was to enhance the overall 'group feeling', and to come up with a list of conclusions for writing the general conclusion.
I gave each group member the task to come up with at least 10 conclusion/recommendation points. The idea behind setting a target was to get everyone motivated to find as much points as possible. To really find 10 was not the most important part. For myself I came up with a list of 7 points. However, I could not detect any lists from the other group members. This was a little disappointing but in the end we had a good time together and also did some talking about the project, which I think helped for the overall understanding and insight.
The deadline of our final report is set at the coming Monday, 8 December. To make it in time hard work is required. The plan of action for the weekend is as follows:
Marta: Writing of the conclusion and revise your sub assignment (add more statistics/numbers/legal information) and put together the EC-file.
Desislava: Write chapter 2 together with Marloes (important point: "The Heineken Example"), revise your sub assignment if necessary (introduction of numbers/statistics) with help of Joseph's comments and put together the Bibliography.
Marloes: Write chapter 2 togehter with Desislava, revise your other sub assignment with help of Joseph's comments and make a good introduction (use the Project Summary for this).
Miriam: Make a SWOT-analysis and confrontation matrix, revise my sub assignment with help of Joseph's comments.
-Miriam-
zaterdag 6 december 2008
dinsdag 2 december 2008
How to come up with conclusions
Here is an example for what kind of points you could come up with:
"Brand owners need to re-think how best to maximize the marketing potential offered by a virtual environment that relies on user-generated content"....
Then apply the question: 'So what?' to this statement.
And you start and think for yourself: "Well, the marketing potential offered by a virtual environment is HUGE, because there are 9876575 users from ALL over the world, etc etc. Bla bla and while brands represent lifestyles, interests, attitudes they are just as applicable -or even more- in virtual worlds as in the real world for building brand awareness, and supporting the identity etc. etc blabla"
So, in short:
Write down such a conclusion point, ask yourself the question 'So What?' and try to explain and work the point out to an insightful and surprising idea!
Mr. Savirimuthu's example:
"Brand owners need to re-think how best to maximize the marketing potential offered by a virtual environment that relies on user-generated content"....
Why?
Information society - businesses now have a digital presence
So?
Evidence - of large number of people online
Yes, so?
Online profiling suggest that users are engaged, attention span is fleeting and they all share one thing in common - they engage in user-generated content.
Evidence.
What does this evidence suggest?
Marketing strategy to reflect this trend/population.
Evidence of such a strategy?
Of course - KZero provides a number of case studies.
What are they?
Answer.
I see
What are the implications for TM LAW
Well - TM law has a role. But it has limits.
Why?
Answer.
I see so:"Brand owners need to re-think how best to maximize the marketing potential offered by a virtual environment thatrelies on user-generated content"..
Way forward?
Hybrid strategy (clue: read Kzero and articles I sent).
-Miriam-
"Brand owners need to re-think how best to maximize the marketing potential offered by a virtual environment that relies on user-generated content"....
Then apply the question: 'So what?' to this statement.
And you start and think for yourself: "Well, the marketing potential offered by a virtual environment is HUGE, because there are 9876575 users from ALL over the world, etc etc. Bla bla and while brands represent lifestyles, interests, attitudes they are just as applicable -or even more- in virtual worlds as in the real world for building brand awareness, and supporting the identity etc. etc blabla"
So, in short:
Write down such a conclusion point, ask yourself the question 'So What?' and try to explain and work the point out to an insightful and surprising idea!
Mr. Savirimuthu's example:
"Brand owners need to re-think how best to maximize the marketing potential offered by a virtual environment that relies on user-generated content"....
Why?
Information society - businesses now have a digital presence
So?
Evidence - of large number of people online
Yes, so?
Online profiling suggest that users are engaged, attention span is fleeting and they all share one thing in common - they engage in user-generated content.
Evidence.
What does this evidence suggest?
Marketing strategy to reflect this trend/population.
Evidence of such a strategy?
Of course - KZero provides a number of case studies.
What are they?
Answer.
I see
What are the implications for TM LAW
Well - TM law has a role. But it has limits.
Why?
Answer.
I see so:"Brand owners need to re-think how best to maximize the marketing potential offered by a virtual environment thatrelies on user-generated content"..
Way forward?
Hybrid strategy (clue: read Kzero and articles I sent).
-Miriam-
Tuesday, 2 December 2008
-Thursday 27 November we have had a group meeting about the conclusion we have to produce for the Research Question (How should owners of well-known brands seek to preserve value in brand identity in virtual worlds?).
In the meeting the following points were discussed:
-How does one write a good conclusion? Miriam brought information and tips on how to write a good conclusion and emphasised the facts that the conclusion is going to be the most important part of the research report and also the presentation. It is the "Grand Finale" of the project, so to speak.
-We discussed some important aspects of our conclusion, for example that we should demonstrate our own understanding and insight that we have gained on the matter, that we must not present any new facts, but that we should draw new conclusions from the facts given earlier, in order to make the report coherent and clearly refer to the subchapters of the report.
-We have planned a group concluding session on Wednesday evening, 3 December, at Marta's place. In this session we will present to each other our own conclusions/recommendations/solutions, and test their relevance and whether they will be adequate for integrating in the final report conclusion.
-We divided the following tasks:
Introduction - Marloes
Sub conclusions - All
Typing of the conclusion text - Marta (with any of our help if necessary)
Typing of the extra chapter "International aspects and harmonization" - Miriam
-Miriam-
In the meeting the following points were discussed:
-How does one write a good conclusion? Miriam brought information and tips on how to write a good conclusion and emphasised the facts that the conclusion is going to be the most important part of the research report and also the presentation. It is the "Grand Finale" of the project, so to speak.
-We discussed some important aspects of our conclusion, for example that we should demonstrate our own understanding and insight that we have gained on the matter, that we must not present any new facts, but that we should draw new conclusions from the facts given earlier, in order to make the report coherent and clearly refer to the subchapters of the report.
-We have planned a group concluding session on Wednesday evening, 3 December, at Marta's place. In this session we will present to each other our own conclusions/recommendations/solutions, and test their relevance and whether they will be adequate for integrating in the final report conclusion.
-We divided the following tasks:
Introduction - Marloes
Sub conclusions - All
Typing of the conclusion text - Marta (with any of our help if necessary)
Typing of the extra chapter "International aspects and harmonization" - Miriam
-Miriam-
dinsdag 25 november 2008
Monday, 24 November 2008
-We have sent a draft version of the final research report to Joseph. He sent it back to us with feedback and comments, so that we can improve our texts.
-Desislava has finished her last case study on There.com.
-We planned to do the workshop this Monday at 14.30 with Ms. Ariëns. We were not really prepared, so the workshop did not really go well. Also, it turned out that it was not allowed for Desislava to do her internship and the project at the same time, so she had to make a choice (Europe Calling).
-We have got an appointment planned for Thursday, 12.00. In this meeting we will bring all of our ideas and conclusions and try to form a general conclusion with the whole group. At the workshop it did become clear that we are working too individually, we should do more together and share more with each other.
-Miriam-
-Desislava has finished her last case study on There.com.
-We planned to do the workshop this Monday at 14.30 with Ms. Ariëns. We were not really prepared, so the workshop did not really go well. Also, it turned out that it was not allowed for Desislava to do her internship and the project at the same time, so she had to make a choice (Europe Calling).
-We have got an appointment planned for Thursday, 12.00. In this meeting we will bring all of our ideas and conclusions and try to form a general conclusion with the whole group. At the workshop it did become clear that we are working too individually, we should do more together and share more with each other.
-Miriam-
woensdag 19 november 2008
Wednesday, 19 november 2008
Today we had a group meeting, we talked about our subassignments and i think we all did the best we can. Those assignments were really good. We discussed what we need to ad and change on those assignments. We have planned a meeting for next thursday to discuss how we could answer the research question.
After our groupmeeting, we had a meeting with our supervisor, ms Ariëns. We discussed our groupprogress and she asked us if we want her to check our report so far.
We like her to do that, maybe she can help us and give us some advice.
Next week we'll have a workshop with ms Ariëns, probably next monday.
I think we do great till now!
-Marloes-
After our groupmeeting, we had a meeting with our supervisor, ms Ariëns. We discussed our groupprogress and she asked us if we want her to check our report so far.
We like her to do that, maybe she can help us and give us some advice.
Next week we'll have a workshop with ms Ariëns, probably next monday.
I think we do great till now!
-Marloes-
dinsdag 18 november 2008
Monday, 17 November 2008
- We have arranged a group reflection meeting of our sub assignments on Wednesday, 19 November at 12.15. In this meeting we will discuss our written texts and come up with suggestions and ideas for the final conclusion to the research question. If the meeting proves to be fruitful, we can finish our report very soon, and we will have time for improvements, changes, additions and editing, which will probably take a lot of time. Desislava can not come due to her internship, so we will e-mail her a summary of the meeting.
-We have all finished our individual sub assignments, and sent them to Mr. Savirimuthu. He has given us some very useful feedback and help on the articles. Today I will edit my sub assignment with help of his suggestions, and send it again for him to read.
-A very important thing that I forgot in managing this Project is to make sure everyone keeps track of a justification of their spent hours on the Project. I will inform everyone of that today, so that we will record our spent hours from now on.
-We have got to arrange a meeting with Ms. Ariëns, to discuss our group progress and maybe also the sub assignments. I will e-mail her today.
-Miriam-
-We have all finished our individual sub assignments, and sent them to Mr. Savirimuthu. He has given us some very useful feedback and help on the articles. Today I will edit my sub assignment with help of his suggestions, and send it again for him to read.
-A very important thing that I forgot in managing this Project is to make sure everyone keeps track of a justification of their spent hours on the Project. I will inform everyone of that today, so that we will record our spent hours from now on.
-We have got to arrange a meeting with Ms. Ariëns, to discuss our group progress and maybe also the sub assignments. I will e-mail her today.
-Miriam-
woensdag 12 november 2008
Tuesday, 11 November 2008
-Today a meeting was held in order to redivide Liga's former tasks. Miriam and Desislava were absent. The tasks are now divided as follows:
> Subassignment B (Marloes
> Bibliography (Desislava)
> Daily reports for Tuesday and Saturday (Miriam)
> Presentation (Marta)
We decided to plan the next meeting at the beginning of next week, so as to review our subassignments with each other and share our newly gained insights. We will also try to arrange that Ms. Ariëns can attend this meeting as well.
-Desislava has already finished her case studies on Second Life and Entropia Universe, and has sent them to Joseph to review.
-I have exchanged a small brainstorm on possible solutions with Mr. Savirimuthu, which can be found at our research blog (http://ec32-13-research.blogspot.com/).
-We will send our subassignments at its latest on Thursday 13 November to Mr. Savirimuthu.
-Miriam-
> Subassignment B (Marloes
> Bibliography (Desislava)
> Daily reports for Tuesday and Saturday (Miriam)
> Presentation (Marta)
We decided to plan the next meeting at the beginning of next week, so as to review our subassignments with each other and share our newly gained insights. We will also try to arrange that Ms. Ariëns can attend this meeting as well.
-Desislava has already finished her case studies on Second Life and Entropia Universe, and has sent them to Joseph to review.
-I have exchanged a small brainstorm on possible solutions with Mr. Savirimuthu, which can be found at our research blog (http://ec32-13-research.blogspot.com/).
-We will send our subassignments at its latest on Thursday 13 November to Mr. Savirimuthu.
-Miriam-
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