Monday, 27 October 2008

-Today we have contacted Ms. Ariëns, our supervisor, to make an appointment for the weekly meeting. We hope this will take place on Thursday afternoon.

-Marta has handed in the Plan of Action to Ms. Ariëns.

-I have sent our Plan of Action and a preliminary report index to Joseph.
He approved of them both.
The report index:

1. Foreword
2. Introduction
-Project summary
-Research question & sub questions
3. The relationship between brands and business models in generating value
-Research
-Conclusion
4. The challenges posed by virtual worlds for the traditional business models
-Research
-Conclusion
5. The role of Trade Mark Law and End of User Policies in virtual worlds
-Research
-Conclusion
6. Types of unauthorised use of well-known brands an an analysis of their significance for the way brand identity is evolving
-Research
-Conclusion
7. Case studies on brand identity issues in virtual worlds
-Research
>Second Life
>There.com
>Entropia Universe
-Conclusions
8. International aspects: jurisdiction and harmonization (could you define what exactly this chapter should contain?)
9. Conclusion to research question (recommendations)
10. Appendix

-We have not made progress on our individual researches yet, due to the fact that it is currently exam week.

-Miriam-